Not the best marketing catch-phrase, and the price at > $500 US (not including the transmitter) gets blown away by the NIA, but this still sounds pretty cool.
We don't care what you think - this sensor is mind-boggling. Developed by the inventors of the renowned BioMuse, it captures EEG (brainwaves), EOG (eye movements) and facial EMG (muscle movements). Includes notch filter to reduce power grid noise (50 or 60 Hz). Here is the user guide. Use the BioWave with a wireless Wi-microSystem in all cases to operate conveniently without tether and ensure electrically safe operation (see application notes below).