How about asking 3-4 questions upon entering a web site, and then having the web site adjust its style to match your mood? Kind of like a choose your own adventure novel. (did you skip ahead on those things too?)
A mood board helps establish the branding, design components, typography, imagery, and color palettes that will be incorporated in the design. Much the way an interior designer will initially put together a swatch panel showing the fabrics and colors that will be used in designing a room, the mood board establishes the aesthetic direction of the site up front without negatively impacting the flow or structure of the site.
Could be the next step to social web sites…
Why not bring this into the real world and adjust lighting and sound in a club or bar to match the crowd’s mood? Kind of like those mood rings or hypercolor shirts…. but wireless and with extra intelligence.
Not sure why mood boards got me thinking about this… maybe sometimes colour and imagery speaks louder than words.