Apparently Pud didn't sell his web site... or did he.
Many people were confused... if this were an April fools joke, how did we get Wired, Valleywag, and others to play along days before the joke? And with everyone saying FC and Techcrunch should belong together anyway, is it really that funny?
Anyway, odd timing, sort of a clusterfuck, but nobody got hurt. Except maybe all the people who fell for it.
Source: Ask Pud: April Fools