The Problem: Who reads this stuff anyway?
The Solution: Make it readable.
Present a Problem, The Solution, and The Results: Don’t present a solution before the reader understands there is a problem. Present the problem, give us the solution, and then lead us through the results and the benefits of the results. When readers follow along with the process, they better understand how it works and why it works for themselves.
http://www.problogger.net/archives/2007/04/02/blogging-is-about-writing/
